ONLINE MARKETPLACE - B2B & B2C PLATFORM

Seat Unique - Case Study

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A disruptive marketplace platform built with Ruby on Rails and Elixir

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Grzegorz Hajdukiewicz PROJECT MANAGER OF SEAT UNIQUE

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We love the fact that at every stage of project development, we’re perfectly aware of what’s going on. We see the achieved milestones, keep track of the budget and stay updated on the timeline. That transparency gives us a sense of security. Phillipa Hicks SALES & MARKETING DIRECTOR & CO-FOUNDER, SEAT UNIQUE

Scope and highlights

  • 9TEAM MEMBERS
  • 1.5YEARS OF COOPERATION
  • 4MEETINGS ON SITE

The Challenge

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The Process

Over the course of an intensive three-day workshop, we evaluated some of the client’s initial assumptions and established the project scope.

A marketplace app like Seat Unique required some battle-tested frameworks, so we went with Ruby on Rails, React, and PostgreSQL. We decided to marry them to Elixir Phoenix for the ticket selling part to ensure quick and efficient traffic management.

This tech stack enabled smooth implementation of one of the most important milestones—the seller tool (written entirely using Ruby): the B2B portion of the platform allowing rights holders to sell premium ticket and hospitality packages directly.

The process involved daily project standups, regular check-ins, one visit in London, and four visits in Wrocław.

This is how we made it happen:

What helped us build the MVP so quickly was good prioritizing, knowing where to take a shortcut, what we can deliver, and what value certain features will bring to the users. Mateusz Karbowiak TECH LEAD

The Outcome

By releasing the MVP in October 2018, the client achieved their objective of getting the product to market as quickly as possible.

The seller tool was introduced shortly thereafter, significantly enhancing the B2B aspect of the platform.

At this point, Seat Unique is capable of providing fans of live events with premium ticket and hospitality packages from official vendors, at good prices, and available for purchase instantly online.

The platform currently handles traffic of around 7000 users per month, but the number of users is expected to grow rapidly in the upcoming months.

Further development plans include improving the conversion rate as well as the UX and UI of the platform, gradually reaching more users and expanding the inventory.

Seat Unique is already transforming the marketplace and their efforts were recognized–the company won in “the Disruptor of the Year” category at TheTicketingBusiness Awards 2021.

The success of this project hinged on the following factors:

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